Today, we pay tribute to a legend in denim history as we celebrate the iconic Levi's 501 on its 150th anniversary. From our store's shelves to wardrobes worldwide, the Levi's 501 has been one of the most popular items we proudly stock in various iterations and colors, fitting the unique style of each customer who walks through our door.
In 2023, we not only commemorate 150 years of the Levi's 501 but also the journey it has embarked on – from the mines of the Wild West to the world's biggest stages and silver screens, this vintage jean has truly seen it all.
Von Marlon Brando und James Dean über Bob Dylan und Iggy Pop zu Steve Jobs und Barack Obama – kaum eine Jeans wird wohl von so vielen Stars wertgeschätzt und getragen wie die Levi's 501. This translates to: "From Marlon Brando and James Dean to Bob Dylan and Iggy Pop to Steve Jobs and Barack Obama - probably no other jeans are as appreciated and worn by so many stars as the Levi's 501."
Before the rock stars, the acting icons, and the "rebels" of the 50s, the "rivet trousers" were preferred by workers and cowboys. Dieses Jahr wird die 501 150 Jahre alt. This year, the 501 turns 150 years old.
A lot has changed in 150 years. Technological advances have soared through the roof with the invention of the internet. Global cultural shifts have given rise to new ways of thinking and individual independence, MP3s have started musical autonomy, and the fashion world has been flipped on its head. Yet, through all this whirlwind of change, the recipe for Levi’s 501 jeans has stayed the same, albeit with slight adjustments and upgrades to match the demands of the shifting zeitgeist.
Post Great Depression and WW2, denim Levi’s garnered popularity like no other as they shifted from working-class attire to everyday wear. The 1950s saw the fastest-growing demographic, teenage rebels, adopt the 501s as their pant of choice, thanks to Hollywood icons like Marlon Brando, James Dean, and Marilyn Monroe.
As a symbol of cultural hegemony worldwide over the decades, the 501 has managed to seep into all facets of society. Today, it continues to be an essential part of the world of vintage jeans, often finding a home with the fashion-conscious individuals who visit our vintage & secondhand shop.
As we celebrate the 150th year of Levi's 501, we invite you to experience the rich history and timeless appeal of these jeans. Whether you prefer them in traditional blue, faded gray, or a striking black, our shop has the perfect pair waiting for you. From the casual wearer to the vintage jean connoisseur, the 501 caters to all. So come, celebrate with us, and be a part of the Levi's 501 legacy that has lasted over a century and a half and promises to continue for years to come.